Privacy Policy — Heads UP

Last updated: October 3, 2026

1. Overview

Heads UP is a party guessing game developed by Joaquim Tito for Android and iOS. This policy explains what data the app uses and how it is handled.

2. Data collected by the app itself

Heads UP does not collect or transmit personal data on its own: it requires no account or sign-in and uses no analytics or tracking of its own. The only data collection happens through the ad service described in section 5.

3. Data stored only on your device

To work, the app stores the following locally, on the device itself:

• your selected language;
• the categories selected for play;
• the custom categories you create (category name and the words you type, which may include friends' names or nicknames).

Player names and scores exist only during a game. None of this information leaves the device. You can delete a custom category at any time inside the app, and uninstalling the app removes all of this data.

4. Sensors and vibration

The app uses the motion sensor (gravity/accelerometer) to detect when you tilt the phone to mark a correct answer or skip, and vibration to confirm the action. Sensor readings are processed instantly on the device and are never stored or transmitted.

5. Advertising (Google AdMob)

The app shows ads from Google AdMob on menu screens and between rounds, never during gameplay. To serve and measure ads and prevent fraud, the Google Mobile Ads SDK may collect and send to Google:

• device identifiers, such as the advertising ID;
• IP address, which may indicate approximate location;
• interactions with ads and the app (for example, impressions and taps);
• technical and diagnostic information about the device and the app.

Where the law requires it (for example, the European Union, the United Kingdom and Switzerland), the app asks for your consent before showing ads, and you can review it at any time under How to Play → Ad privacy. You can also limit personalized ads or reset your advertising ID in the device settings. Learn how Google uses this data at policies.google.com/technologies/partner-sites.

The app has no in-app purchases.

6. Children

Heads UP is intended for a general audience and is not directed to children under 13. Ads are limited to content suitable for general audiences with parental guidance.

7. Your rights

We keep no personal data on our own servers. Data stored on the device remains under your control. For data processed by Google for ads, use the app's consent options, your device's ad settings or Google's controls. If you have questions about your rights (for example, under GDPR or Brazil's LGPD), contact us.

8. Contact

For privacy questions, email joacatito@gmail.com.

We may update this policy from time to time. Material changes will be reflected on this page with a new “Last updated” date.